Written by Manpreet KaurContent Writer
Optimizely and Sitecore are popular digital experience platforms that provide unified content and eCommerce features to deliver personalized customer experiences. While both these platforms share database management and architecture similarities, they aren’t quite the same.
A closer look at these digital experience platforms helps to understand their features and explore why Optimizely is a preferred choice over Sitecore.
Optimizely is a digital experience platform that unifies web content management, eCommerce, multiple-channel marketing, and predictive analytics in a single platform. It strengthens the digital transformation approach allowing businesses to deliver real-time personalization to end-users and assists them in creating an omnichannel digital existence. It can be seamlessly integrated with the following tools and platforms:
Optimizely Commerce Cloud
Optimizely B2B & B2C Commerce
Optimizely Intelligence Cloud
Optimizely Content Cloud
Sitecore emerged as a CMS and progressed into a DXP empowering marketing teams to create a consistent digital experience. All the Sitecore tools are developed in .NET and use SQL-based Sitecore Experience Database. Businesses can easily integrate third-party software with the help of an API-based xConnect service layer that delivers high flexibility. Sitecore offers the below tools and platforms:
Sitecore Content Hub
Sitecore Experience Platform
Sitecore Experience Manager
Sitecore Experience Commerce
With a brief overview of both these digital experience platforms, let’s delve deeper to understand why Optimizely proves to be the ideal DXP to take your business to the next level. Optimizely offers impeccable unified content creation and optimization capabilities that deliver higher value to the end-users in real-time.
It allows for easy migration to the cloud reducing hassles and IT costs. Organizations can have a live website and get the integration done from a DXP implementation partner. This ensures business continuity and helps to scale the business whenever they are ready for it. Meanwhile, Sitecore has faced backlash from its customers for forceful attempts to move on-premises customers to the cloud and trails behind in its cloud offering strategies.
Optimizely has become a DXP leader by helping businesses create, experiment, and accelerate their eCommerce strategies. It is essential to have a dynamic DXP that is capable of addressing business requirements. Royal Cyber is a trusted Optimizely partner with over a decade of experience implementing DXP solutions. Contact us so we can support your implementation and help you get the most value of your investment.