Written by Poonam ChandersyTechnical Content Writer
Transform and unlock digital experience creations with Optimizely’s Digital Experience Platform (DXP), an open, extensible platform that provides a consistent foundation at every touchpoint. Optimizely enhances the creation of smooth digital experiences by enabling informed data-driven decisions, continued experimentation, and constant invention.
A leader in the 2022 Gartner Magic Quadrant for Digital Experience Platforms (DXPs), it includes content management, personalization, customer data management, and analytics. While it is available on a subscription basis as a hybrid cloud solution, it also employs some SaaS components with management UIs orchestrated around a single-tenant PaaS. In addition, it is quick to implement, at least 2-3 times faster than other digital experience platforms as it updates on its own, reducing costs and difficulty for the development team.
Reports claim that organizations implementing Optimizely have experienced over a 200% increase in ROI, resulting in its recent popularity.
Optimizely is essentially multiple solutions rolled into one platform. While implementing Optimizely Digital Experience Platform (DXP), one has the ability and freedom to choose any of the offerings or go the full-stack route and implement them all:
Content is key in today’s modern digital experience. Customers expect targeted content that makes them feel like it was created for them across all the channels and expect businesses to be up to date with the market changes. Optimizely’s Content Cloud helps to deliver this with:
This commerce cloud takes the power of the Content Cloud and supercharges it for eCommerce businesses. The comprehensive eCommerce platform includes everything ranging from content to cart in a single integrated solution:
Optimizely’s Intelligence Cloud is a personalized experience solution that helps capture customer data and behaviour across all platforms uses intelligence to make real-time, AI-powered personalization and optimizations on the site. From content to commerce, on any channel, this Intelligence Cloud works to keep the metrics moving in the right direction:
The DXP is used at mid-to-high sized enterprises, especially in retail, manufacturing and distribution, high technology, healthcare, commercial and financial services, and is used for B2C and B2B companies.
Manage content, commerce, and data to create personalized eCommerce experiences with Optimizely. With over a decade of experience in implementing enterprise DXP solutions, let our team of developers, support engineers, and experts at Royal Cyber support your implementation and help you get the most value of your investment.