Written by Shelanne Augustine
Digital Marketing Technical Content Writer at Royal Cyber
If there was ever a perfect time to begin a subscription service for your e-commerce business, this would be it. Subscription eCommerce models allow you to sell passively to repeat clientele, regulating your revenue stream while keeping your brand front-of-mind for buyers. While subscription eCommerce has been on the rise for years, the 2020 pandemic has led to a surge in the industry.
Why? The pandemic has led to fewer customers are trafficking storefronts. Instead, they’re looking for consistent, reliable ways to ship their essentials to home. (Remember how frantic we all became over toilet paper?)
While Subscription Commerce is on the rise, finding the right model and software solution isn’t always easy.
Subscription Commerce isn’t a one-size-fits-all model. There are many different avenues you can take to repeatedly deliver your product or service to your customers. Here are a few of the most common models:
We won’t tell you which membership model is right for your business, but we do suggest considering the platform you use to enroll customers and manage their memberships. Your platform should offer precise, easy-to-use membership management for both the business and its clientele.
No. There’s no need to create an entirely new e-Commerce site to offer subscriptions to your customers.
While there are many subscription management platforms explicitly designed for repeat purchases, there’s no need to recreate your site to add subscription commerce capabilities.
If you’re launching a new subscription service to your customers, make sure your software has the features it needs to support you and your customers. Here are 7 essential features to expect from your service:
Royal Cyber has created a plug-n-play solution that integrates seamlessly with any e-Commerce site that runs on these leading commerce platforms:
With this solution, your clients can:
Manage their subscription & its delivery intervals during the checkout journey and after their order is confirmed
Receive extra discount with their subscription, according to your promotion presets
Receive free shipping.
*All these features can be configured by you from the backend
Integrating SubCom Enabler Solution with your website is simple. Try out Royal Cyber’s SubCom Enabler demo to see the solution at work, then let our team develop a personalized solution for your site. We’ll integrate your solution with your site in as little as 4 weeks.