Knowing the user behaviour and web analytics has always been a fascinating thing for me as that’s what determines the success path of the future of the business. Many retailers struggle to shift gears towards becoming the “Big Players” in the industry by simply avoid to measure the basic behaviour and web analytics of their eCommerce websites. It is almost difficult to grow or even survive when you don’t know the user experience metrics. So for retailers or web-masters it’s significant to know the key metrics to be measured in order to gain the consumer insights and ultimately transforming your biz towards towering growth.
Anticipate that you need to improve in different areas, identify the problem, analyze the solution, decide on alternatives, implement the solution and monitor performances.
Here’s how you can improve the key metrics to benchmark your eCommerce portal performance.
“The percentage of visitors to a particular website, who navigate away from the site after viewing only one page.”
Higher bounce rate indicates that the website has a less interesting content for a visitor which led him to navigate away from the website. Lowers bounce rate suggest longer visitor stay on the website.
Below are the key points that should be considered to reduce the bounce rate.
Users tend to leave the websites if they are unable to find what they are looking for. Thus, optimizing the website and making it easy to access for a user becomes all important here.
Find out how Royal Cyber's Smart Commerce Analytics Suite boost your eCommerce business and helps you to benchmark the key enterprise data, customer insights, physical store data, order data and analytics for making smarter business decisions, increase customers and transactions.