Written by Shamshad Azam
Manager - Business Analyst at Royal Cyber
Mailchimp is a marketing platform that helps us manage and talk to clients and other interested parties. It focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
MailChimp is an email marketing platform. The web-based software enables us to:
This kind of service is usually leveraged for creating email newsletters or advertisements that people select to receive, by providing their email address into a form on the website. We can integrate MailChimp with social media services and applications to collect contacts for the list of recipients. Emails sent by MailChimp on our behalf comply with anti-spam regulations, which is important to reduce the chance that our messages will be filtered into spam.
It’s continually improving services and timely innovative features have allowed it to be on the radar of marketers and small business owners. Some of these features include:
With MailChimp, we can send emails to our first 2000 subscribers or 12,000 emails in a month for free. If we want more than 2,000 subscribers, the plan starts at $10/month and increases according to the subscriber count.
You can connect an e-commerce (e.g. Salesforce Commerce Cloud) store with your MailChimp account and create focused email or ad campaigns, automate helpful product follow-ups, and send back-in-stock messaging.
MailChimp allows us to create and schedule emails anytime, from any platform and follow up on purchases, nurture leads, and offer recommendations to customers.
Test and improve what works best by playing with different subject lines, images etc. & see what works or doesn't work with MailChimp’s A/B testing capacity.
Track sales activities with revenue reports and see how we measure up with our competitors. MailChimp empowers users to know the right time to execute their campaigns to get the maximum out of their marketing efforts.
MailChimp even allows us to organize our email marketing contact data and build segments based on custom criteria with list management tools & integrations.
Everything we need to know such as clients, geo-tracking, social media & Google Analytics integration.
Most of the tools are available in the free plan, and we are allowed 10,000 emails to 2,000 of our subscribers which is not a bad deal.
MailChimp supports a clean interface and a simple, but powerful editor.
When we sign up for a Mailchimp account, we will enter our name and email address, and they will send us an activation email. The activation email contains the link which we need to click to activate the account.
We will craft our first campaign. A campaign is a message that we share via email, ads, or other channels. In Mailchimp, users mostly start with an email campaign.
To start a regular email campaign, follow the below steps.
After we have created our signup form in the Form Builder, we can choose a form option, customize settings & generate the form code to add to our site.
Follow the below given steps to get the form code to add to our site:
Royal Cyber has extensive experience in Salesforce Commerce Cloud and its integration with mailchimp. For more details, check the below URL: https://www.royalcyber.com/technologies/salesforce-commerce-cloud-demandware/