Google Cloud for E-commerce – How HCL Commerce can Leverage It the Most

Written by Jeethu Augustine

WCS Senior Lead at Royal Cyber

For an eCommerce business, data plays a key role in providing insight into customer expectations, product requirements, market trends, and more, which would prove crucial to regulate business and its processes. For HCL Commerce customers, with HCL Commerce - Google Cloud partnership extension, making Google Cloud preferred cloud partner of HCL, they can now leverage Google Cloud’s features and facilities, including its ML and AI capabilities to provide its customers a data-driven, personalized eCommerce experience.

“By 2021, more than half of global enterprises already using cloud today will adopt an all-in cloud strategy……Enterprises should begin to plan a roadmap for their cloud strategy, and ensure that lift and shift is only being done when necessary, such as part of data center consolidation efforts” – Smarter with Gartner.

Understanding How Google Cloud can Enhance Commerce

HCL Commerce, together with Google Cloud, can provide a seamless and agile digital experience, making this possible are the re-architectured, cloud-native HCL Commerce V9 and the best-in-class features of Google Cloud such as:

  • Security - ensures superior data, user, and system security.
  • Multi-Cloud and Hybrid - provides the choice of multi-cloud or on-premise
  • Fully Managed No Ops - can be used effortlessly without worrying much about the underlying infrastructure.
  • AI and ML Embedded - intelligence at every stage, providing end-to-end business solutions.
  1. Google Cloud Search for Retailers: Assuring products are easily found on search - voice, image, or text. Google would not only list the products but also provide their availability and shipping options, even considering any price range, location preference from the user. For retailers who run on Google Cloud, this retail-oriented search feature would define their user’s digital experience.
  • Google Assistant, Voice, and Pay: Simplifying the ordering process by an assistant helping the shopping process end to end - finding the product, locating a store, shipping the product if necessary, and finally, make the payment through Google Pay for a secured transaction.
  1. Google Ads: Optimize the search results and make sure your product would surface/show up when searched for. Google’s result-oriented approach, integrating the available assets, intelligence across different mediums to reach relevant customers, helps increase sales.
  • Google Cloud Buy Optimization & Demand Forecasting: Along with providing an exceptional digital experience, this would ensure better merchandising experience through demand predictions, supply chain management, etc. Also helping to better adapt to the new normal, through services such as BOPIS or BORIS, Door-Step Delivery, etc.
  1. GSuite, Chrome Enterprise, & Android: These products would enhance in-store experience which is also important for improving the brand experience and product footprint. By improving productivity of the frontline workforce, deploying secure shared devices, capturing and delivering digital data for store associates.

HCL Commerce on Google Cloud

Google Cloud and HCL Commerce can combine to provide:

  • Superior technical capabilities
  • Reliable and secure infrastructure
  • Ability to extend the platform and introduce data-centric services
  • Responsiveness, auto-scaling, and agility
  • Customer-focused eCommerce experience

HCL Commerce customers can also leverage Google Anthos, a hybrid/multi-cloud application management platform, which helps to deploy, configure, and manage your application, be it on cloud or on-premise, ensuring uninterrupted management and development experience.

Royal Cyber is an HCL Solution Partner and offers an all-inclusive V9.1 Package. For more information about HCL Commerce V9.1 or our GCP Capabilities, you can email us at [email protected] or visit www.royalcyber.com.

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