Most of the e-commerce websites face the big challenge of converting traffic to recurring sales. It goes without saying, that if your website isn’t designed with UX in mind, it can really affect e-commerce business.
Users might exit e-commerce sites if it isn’t user-friendly. With the product in mind, users will search elsewhere for a more accessible website. This means that you’ve lost out a customer.
In layman’s word, the core idea of typical user experience (UX) design is to get inside the head of end user and figure out what will provide them a simple, logical, and enjoyable shopping experience.
Ecommerce user experience is all about the insight a user has after interacting with your website — whether it be positive or negative.
Have you wondered why around 76 out of every 100 of your visitors end up abandoning their cart? It’s simple — they aren’t impressed at all.
According to the CEO of Amazon, Jeff Bezos, if you build a great experience, customers tell each other about that. Word of mouth is very powerful.
UX design plays a key role in the success & failure of any e-commerce activity, and it is not just limited to aesthetics.
Right from thorough logic and transitions to simple and clear micro-interactions, fast feedback from the system, attractive product presentation, easy payment flow and a bunch of intuitive features, every single feature can directly or indirectly affect your e-commerce game.
Some of the basic yet crucial factors you should consider including:
“The key is to set realistic customer expectations and then not to just meet them but to exceed them — preferably in unexpected and helpful ways.”
Sir Richard Branson
Don’t let your competitors outsmart you by ignoring this valuable step for your business. Your competitors are just a Google search away and switching brands for the next best thing is no big deal for your customers.
Additionally, in the present scenario, customers act as brand advocates who promote their products and services widely. So, you need to complete some user research to identify their needs, meet or even exceed their expectations, and deliver the best experiences.
Down below you’ll find a few pointers to help you better connect with your customers in this age of endless possibilities.