Businesses have a stiff competition to provide an efficient and effective customer experience. With trending ecommerce solutions readily available in the market, businesses don’t want to fall apart due to their commerce limitations. And so, in order to aid businesses enhance commerce, Adobe Experience Manager (AEM) has an additional 3rd party solution with Commerce backend to power its storefront.
With Commerce Integration Framework (CIF), a 3rd party solution can be integrated with AEM. CIF provides elements such as an accelerator storefront, Commerce core components, and authoring tools that work out-of-the-box. Along with these CIF elements, some additional development is also required to integrate AEM with a 3rd party solution.
The promising features of CIF includes:
The above diagram depicts an addition integration layer along with AEM components. The main purpose of this integration layer is to map AEM CIF core components and AEM CIF Connector to get data from a 3rd party solution. AEM CIF core components serve as an accelerator in getting project started. The project contains re-useable Commerce core components that combine server-side rendered AEM components with client-side React commerce components for dynamic experiences data. The integration layer needs to be hosted on Adobe I/O Runtime platform, which is Adobe’s serverless platform. With this approach, AEM is encapsulating the integration logic by creating a separation between AEM and the 3rd party solution. This will allow the usage of CIF elements in an agnostic way with various 3rd party solutions.
AEM Venia Storefront: It is a production-ready reference storefront that is designed to implement a B2C commerce website. It can be used to rapidly start an ecommerce project using Magento, AEM, and CIF.
AEM CIF Components: The basic components that are common across ecommerce implementation are provided by CIF. These include Product List, Search Bar, Navigation, etc. and can be easily extended. These components are designed to effortlessly connect to Magento over GraphQL.
AEM Commerce Connectors: These are links between the Magento products and the commerce console of AEM. They also provide authoring features such as product/category pickers that help create marketing campaigns efficiently.