Maximize Conversion and Sales with Smarter and Enhanced Features of Magento 2.4

Written by Jeethu Augustine

Technical Content Writer

Magento Commerce has enhanced the digital experience by comprehending customer expectations through the digital capabilities of eCommerce. As an eCommerce service provider, through the various releases and innovations, Magento has always been a forerunner. It is now catering to the COVID-normalcy of life, which demands process optimization, scalability, and fast time to market.

The key enhancements of Magento 2.4 will ensure best-in-class shopping experience, simpler and streamlined purchasing process options, content-driven shopping experience, and enhanced security, thus accelerating business for both B2B and B2C.


With mobile commerce contributing to the majority of eCommerce sales globally, PWA would help significantly towards improving mobile capabilities. Magento 2.4 will offer PWA extension for Marketplace, full-fledged PWA experience for B2C, along with key PWA experience for B2B. Ensuring better adoptability of PWA, the PWA Studio 7.0.0 offers:

  • Faster implementation with the new Vernia landing page
  • Updated experience with a more robust, complete cart and checkout workflow
  • Extend and customize the capabilities of PWA Studio with the new extensibility framework

Adobe Stock Integration

The new rebuilt Magento media Gallery is integrated with Adobe Stock, allowing the use of PageBuilder as well as other editors and can discover stock images, site preview, and license and integrate stock assets. And this would reduce the need to upload images or jump between tools manually. And also:

  • Streamline the access to Media Gallery
  • Faster search and easier asset management
  • Improved Adobe Stock Workflows

Payment Request API

Magento 2.4 has a new Web payment API – Braintree. Compatible with 85% of devices, it supports –

  • iOS and Android;
  • Venmo, Google Pay, Apple pay
  • LUMA and Venia
  • Desktop and Mobile

With the Braintree Vender Bundle Extension (VBE), merchants would receive frequent functionality and quality improvement updates to improve business agility. And the main benefits of Braintree are that it ensures a higher conversion rate and requires less customization.

Product Recommendation – Adobe Sensei

Magento 2.4 will provide personalized product recommendations powered by Adobe Sensei with multiple recommendations and placements, also has Adobe Stock integrated directly with the Magento Pagebuilder for enriched content experience.

With the ability to regulate the recommendation configuration, we can now:

  • Add recommendations to additional entity types
  • Display recommendations to specific customer segment
  • Place recommendations on individual product page

B2B Capabilities

With Magento 2.4, Magento Commerce has expanded its B2B capabilities, addressing the critical B2B needs such as approval workflows, seller assisted shopping, order search, and faster ordering & reordering.

Approval Workflows:

Seller Assisted Shopping:

  • Final Products

  • Complex product configurations

  • Manage Buyers or Permissions

  • Create quotes

  • Set up requisition lists

  • Create orders

  • Set up approval rules

  • Troubleshoot issues

The B2B Buyer Workflow is expected to release later this year.

Other Highlights of Magento 2.4

  • Inventory Management (MSI) Enhancements will give shoppers more fulfillment options (e.g., BOPIS).
  • GraphQL expansion
  • New Composer plugin for easier updates
  • Expanded support for Headless Commerce
  • Redis Optimization

With its enhanced security and platform quality, Magento 2.4 offers improved performance, operations, and compliance. Royal Cyber is an Adobe Specialized Solution Partner and has extensive experience providing solutions and services. You may be interested to know how to create an Omnichannel Order Management System Using Magento. Contact us for more information on Magento 2.4, you can email us at [email protected] or visit

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