Retailers today need a unified platform to provide consistent and seamless interactions. It is indispensable to have a single view of customers, orders and products across all retail channels including digital, store and customer service.
The Demandware Commerce Cloud connects digital commerce, order management, POS, store operations & intelligent personalization into a single cloud platform.
These interaction points contain all the channels that retailers work through, such as web, mobile devices, social media, stores & other emerging channels. Using these engagement points, retailers build consistent brand experiences for the consumer.
The core services layer offers key platform capabilities such as transaction management, content management, merchandising & order management which can be leveraged across commerce channels creating an integrated commerce experience. The integration layer in the platform has a set of rich and robust APIs that permit outside systems to access the platform’s core services. The role-based tools enable business and technical staff to do their job more efficiently.
The Demandware Commerce Cloud utilizes a single shared view of customer, order, product, inventory & promotion data across all channels and solutions. By storing this data from the entire community of users, Demandware can aggregate it and put it in the hands of retailers for benchmarking and analysis.
Demandware makes sure technical operations run smoothly and safely. It has 99.99% historical uptime and is PCI and SOC2 compliance which gives us the confidence in the platform’s reliability and security. Demandware also seamlessly deploy new features and enhancements up to eight times a year with no disruption to the client’s environment.
Demandware Commerce Cloud is a multi-tenant cloud platform for innovation, comprised of a set of capabilities that help brands drive core business needs such as growth, branded innovation, time to value, speed, and unified shopping experience.
With AI embedded in Commerce Cloud Einstein, we have the power to reduce manual merchandising tasks and create true 1-to-1 personalization. Commerce Cloud Einstein enables data-based decisions and grows smarter over time, so we no longer need to rely on demographic data as our only source of truth. We can gather real-time behavioral data to understand customers’ needs at a deeper level, and predict the items they are most likely to buy. Upon implementation, Commerce Cloud Einstein immediately begins to gather data on customer interactions such as what products they look at, what articles they read, and what they put in their shopping cart then automatically catch any difference in behavior. This provides us more insight into that customer’s interests than just where they live etc.
Commerce Cloud Einstein empowers merchandisers for all retailers, big or small.