D-Commerce – A Success Transformation for your E-Commerce
Written by Pranita Navrekar
Business Analyst at Royal Cyber
The widespread adoption of D-Commerce continues to grow since there is a decrease in the number of foot traffic for brick-and-mortar stores. It is important to adopt new technologies that are available in the market and to understand customer expectations, economic growth, and new business trends. With D-Commerce transformation and upcoming social trends, businesses can master the art of meeting customer expectations.
“The buying and selling of goods and services using the internet, mobile networks and commerce infrastructure. It includes research and marketing activities that support these transactions, including the people, processes and technologies used to execute all touchpoints through the customer’s buying journey” – Gartner Hype Cycle for Digital Commerce. D-commerce is considered as an important factor for the success of E-Commerce because it goes beyond simple online transactions. It includes selling and buying products for all digital devices and platforms, including desktop, mobile/tablet, social networks. The best technologies are readily available in the market for customers, providing seamless online and offline shopping experiences with time efficiency.
Social Trends Driving D-commerce
Stunning Omnichannel Experience for the Customer
Customers buy from different channels such as online, in-store, via traditional sales, or by phone. Organizations need to drill down and create a seamless shopping experience from any entry point, across all channels, till the point of purchase.
Customers expect the user interface (UI) to be appealing, simple to understand, and easy to navigate, and smooth support of back-end business logic. E.g., Product taxonomies, Onsite navigation, Breadcrumbs, site search, facets, and guided selling helps a customer easily find what they need.
Modern websites must live up to these expectations being customer-centric and intuitive in design. The landing page requires relevant content and should be presented in an understandable manner. The most important reason being, so many B2B and even B2C customers research online before purchasing, which increases the need for comprehensive product detail pages.
Companies must also employ and manage digital assets, which includes multiple product images, PDFs with detailed specifications, product manuals, “how-to” videos, and customer recommendations to emphasize omnichannel experience.
Provide Customers with the Satisfaction of Instant Purchase
A customer expects more and more as technology delivers convenience to them. Rather than just selling products, we need to direct our focus on fulfilling customer desires and seek their psychological and behavior pattern.
When it comes to spending money online or offline customer wants to know if they are getting a good deal or not. Instant purchase satisfaction is the desire to experience pleasure or fulfillment without delay or postponed. It’s all about when you want it, and now you want it.
Businesses should come up with incentives such as offering extra reward points/cashback, offering discounts on Next Purchase, offering additional sample products, offering a free product, offering to pay for the Related Product, etc. This will motivate the buying decisions of the customer and provide them instant satisfaction. This program heavily depends on the type of business and its core values but preserving a customer with instant satisfaction can be an evolutionary change.
Digitize your Brand & Create an Online Presence
Customer buying habits have enormously changed with time. Today customers want to sense your products and just not the website to get information. To create a seamless buying journey for a customer, it is important to create an overall positive user experience.
An online presence is important for marketing because it strengthens your brand value and promises your target audience. Once there is any offer or incentive communicated to the shopper, the business needs to have a web presence to portray why the product or service is so great and outstanding from others. Ramp up the features of a product on social channels with redirection of target customers to the website. It is essential to make sure the business is easily found on online channels because an internet search is what modern shoppers turn to find products and their respective stores.
D-Commerce is no longer a nice-to-have feature; rather, it has become a must-to-have, ranging from small business to enterprise organizations. Also, businesses should be willing to invest time to innovate digital strategies that may be new technologies or changes already created. Companies must build up their digital commerce and evaluate their current online strategy to attract customers. Reliable customer experience across all touchpoints and remembering a customer’s interactions across those touchpoints remains important for retailers.
Royal Cyber offers a digital experience platform built specifically for B2B companies and retailers who want to increase their revenue online while delivering each customer a premium and personalized experience. We help you build a great digital experience, create a platform, and best customize a solution that combines content and commerce. Explore our homegrown products and try out how we can work for your organization. For more information, you can email us at [email protected] or visit www.royalcyber.com.
