IBM Digital Analytics (Coremetrics)

Gain Actionable Insights for Your Digital Customers with IBM Digital Analytics

The use of IBM Digital Analytics (formerly known as Coremetrics) helps companies conduct proficient analyses of customer interactions including the interaction between marketing activities and conversions. With all-inclusive reports, segmentation options and key parameters, IBM Digital Analytics (Coremetrics) is simple and intuitive to use.

Key Features of IBM Digital Analytics

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Gain in-depth understanding with superior reporting
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Exploit powerful analytics
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Turn insights into automated marketing actions
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Embed analytics into your enterprise
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Streamline the management of tags and other digital marketing services
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Leverage customizable dashboards
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Benefit from comparative benchmarking
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IBM Digital Analytics Advantage

  • Supports entire marketing channels and campaigns, by decreasing the intricacies associated with incorporating multiple vendors
  • The industry’s most refined recommendation engine that automatically generates personalized product and content recommendations
  • The industry’s most refined recommendation engine that automatically generates personalized product and content recommendations
  • An email marketing system that associates online profiles of customer & visitor activity with your email vendor to implement highly targeted email campaigns
  • Data-driven, rationalized search marketing tools to improve top business results, decrease operational costs, & demonstrate ROI on Pay-Per-Click (PPC)

IBM Digital Analytics Consulting Services

How can we help you create highly targeted marketing campaigns?
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Technical trouble-shooting
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Recommendations on appropriate site promotions, link clicks, shop actions, elements, registration, and various other tracking tag implementations
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Reviewing and building Coremetrics tracking requirements
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Configuring custom dashboards, funnels and reports
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Testing and debugging support using Coremetrics tag bar
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Set-up custom tracking parameters to track online and offline campaigns
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Configuring the CDF
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Data analysis and interpretation
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Coremetrics tutorials and training sessions for your staff
Gain Competitive Advantage with IBM Digital Analytics

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