Tools have made it easy to start an ecommerce store from scratch thinking anyone can throw up a site with some stuff for sale, but how do you actually get people to show up on the site? How do you handle logistics and fulfillment, especially if your supplier is halfway across the world? How do you even know if you have a good market or not?
These are all questions that every ecommerce store owner faces. E-commerce stores can be an excellent business to go into, if you do it properly, and take the time to learn how to do it properly and choose the right technology.