Delivering the latest experiences to engage customers and stay ahead of their expectations is critical. However, keeping pace with emerging touchpoints and new functionality is not easy. In a conventional ecommerce model, new experiences need updates to both the front and back-end systems, which can turn even small projects into big pains.
Headless commerce is a separation of the front-end and back-end of an ecommerce system that enables brands to enrich the customer experience. The commercetools platform offers flexible APIs to connect all touchpoints easily.
Royal Cyber is a commercetools Partner with seasoned resources to help you drive innovation using headless commerce.