CASE STUDY
Understanding Customer Behavior Using Acoustic Formally Tealeaf
Industry | Retail, Academics
Technology | Acoustic Tealeaf
Location | USA
The client is a Westchester, Illinois-based company that provides a variety of educational products to schools, colleges, and public libraries through its subsidiaries. It services 1000+ schools and colleges across U.S. and Canada.
The client is a Westchester, Illinois-based company that provides a variety of educational products to schools, colleges, and public libraries through its subsidiaries. It services 1000+ schools and colleges across U.S. and Canada.
Challenges
The client was unable to generate qualitative data that will help them to assess:
Percentage of users experiencing a given error
Percentage of users dropping from the checkout flow because of a given error message
The steps leading to a particular error message and percentage of contribution from each step
Solution
Royal Cyber recommended a tool called Acoustic Tealeaf (previously IBM Tealeaf). This is a digital marketing experience solution that helps organizations interpret customer behavior on a site.
Some of the major benefits of the solution are mentioned below:
Key Outcomes
Revenue Leakage Identified
Potential Revenue Leakage of $2.2m Identified
Customer Experience
Optimization of Customer Experience
Checkout Process
Seamless Checkout Process Ensured
Case Study
We introduced a solution that helped our client identify unexpected and sub-optimal customer behavior and apply a fix.
