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CASE STUDY

Improving eCommerce Functionality with Comprehensive System Enhancements and Integrations

Industry | Retail

Technology | SAP Commerce Cloud

Location | Saudi Arabia

The client is a market leader in the home improvement retail business based in Riyadh, Saudi Arabia, a wide range of products including electrical appliances, furniture, home improvement solutions, and much more. In addition to its online presence, the client also operates offline stores where customers can purchase hardware and other items.

Challenges

The existing user interface lacked customer-friendliness, resulting in a suboptimal user experience and creating challenges in the overall buying experience.

The existing search engine was basic and lacked AI capabilities. Additionally, there were no personalized recommendations on the website or app.

Inefficient stock allocation led to frequent cancellations and delays. Manual transfers between distant stores amplified these problems.

The pre-existing loyalty system was insufficient, requiring a more effective solution to reward dedicated customers better.

Key Outcomes

UI Enhancement

Improved engagement and user satisfaction

Personalization

AI Search and Recommendations

Accurate Stock

Regional Stock Display

Payment Options

Multiple Methods Added (STC Pay, Apple Pay, Tabby, and Baseeta)

Solutions

Implemented a comprehensive UI redesign to enhance customer-friendliness and interactivity, significantly improving the overall user experience.

Integrated Unbxd AI Search Engine for advanced query suggestions and personalized recommendations, including cross-sell and up-sell features.

Implemented a regional stock display system to provide accurate, location-specific stock information for three key regions.

Integrated Xeno Loyalty solution to convert all customers into loyalty members, allowing them to earn points through registrations, purchases, and profile completions.

What Customers Say About Royal Cyber

Royal Cyber have been a key partner in the thought leadership and strategic space, they are not just our delivery or development partners. They have gotten close to our business strategy and have adapted their business to work with our business.