Introduction:
A leading player in higher education in the United States and Canada required insight into customer behaviour to enable better decision making and improve engagement.
Challenges:
The client had challenges to track inefficiencies in customer engagements and conversion issues. They needed insights on customer behaviour, identify struggles and anomalies and their impact to improve overall performance.
Solution:
Royal Cyber leveraged IBM Tealeaf to enable critical visibility, insight and answers to help the client meet online conversion and customer retention objectives with customized and accurate reporting to improve insights and enhance operational efficiencies across the organization.