Elevating UX with Composable Commerce & Unified CMS

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CASE STUDY

Elevating User Experiences with Composable Commerce and a Unified Content Management System

Industry | Sustainable Water Solutions

Technology | commercetools

Location | Australia and New Zealand

The client is a leading innovator in sustainable water solutions for bathrooms, kitchens, and laundries, undergoing a major digital transformation to enhance the user experience for its merchant base. This initiative aims to consolidate all brand websites into a single, unified platform, allowing the client to efficiently create, manage, and promote content across its various brands.

Challenges

Lack of efficient communication channels caused merchants to rely on time-consuming methods like calls and emails to handle tasks such as orders, stock checks, and returns.

Inadequate modern tools made it challenging to streamline processes, highlighting the need for a self-service digital platform for improved merchant business management.

The absence of a unified CMS platform resulted in inconsistencies in content updates, slower time-to-market, and increased maintenance costs across multiple brand websites.

Fragmentation of processes made content creation cumbersome, limiting flexibility in updates and brand promotions.

Key Outcomes

Enhanced Merchant Satisfaction

Improved control and visibility over orders and account management, leading to quicker response times and greater satisfaction.

Decreased Reliance on Sales Representatives

Reduced the need to depend on sales and customer service teams, optimizing resource use and minimizing delays.

Solutions

Seamless PIM Integration with commercetools: The platform integrates effortlessly with Product Information Management (PIM) systems and commercetools, ensuring that product-related data, including descriptions, specifications, pricing, and images, is consistently synchronized.

Integration with F&O System for Pricing & Inventory: By connecting with the Finance and Operations (F&O) system, the platform provides real-time pricing and inventory data, allowing merchants to view current pricing, promotional offers, and stock levels while ensuring accurate transaction processing.

Seamless PIM and commercetools Integration: The platform integrates seamlessly with Product Information Management (PIM) systems and commercetools, ensuring that product data such as descriptions, technical specifications, pricing, and images are consistently synchronized across all brand sites, improving operational efficiency.

Captivating Brand Homepages: The new CMS platform offers each brand a visually appealing, customizable homepage that preserves its distinct identity while delivering a modern and engaging user experience.

What Customers Say about Royal Cyber

I want to personally thank you and your team for been amazingly responsive, reacting to text messages promptly, to help us push the needle closer to getting the project launched. A great partner. Thanks once again!