Cutting down customer churn with IBM BPM

A leading American multinational corporation involved in providing financial services and products to consumers faced a tough time trying to retain and grow its customer base.

Customers found the company’s processes devious, time consuming, and bureaucratic; and the competition was eating into its profits.

The organization needed to become more agile in handling business processes, responding quickly to customer needs, adjusting to changing market requirements and adopted BPM.

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