Personalizing Promotions using Voucherify for an Australian Home Appliance


Manufacturing & Retail




Australia, USA & UK

About the Client

The client is an Australian-based supplier of small home appliances established in 1932. It is known for its wide selection of home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves, and toaster ovens.

The company launched “Creatista” – a stylish and sleek coffee machine for Nespresso in 2016. It distributes a series of machines, namely Inissia, Vertuo, and Citiz, in various countries such as Australia, New Zealand, the USA, and Canada. The client was looking to enhance its expansion in different countries with a robust and timely promotional program to drive customers to visit the website and purchase products.

Business Challenges

Inability to run promotional campaigns
Lack of a comprehensive tool to manage promotional activities
Dependency on developers at every stage of the customer journey

Business Solution

Integrated commercetools with Vourcherify
Created personalized campaigns based on customer and product information
Defined business rules for discounts
Deployed third-party data and validation rules
Generated promotion codes
Designed vouchers to enhance customer loyalty and sales

Key Outcomes


ROI and Business Value


Order Conversions


in Management Costs





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