Transform B2B Commerce With Salesforce B2B Capabilities
Generally, when we talk about ecommerce, most often we think of a business model facilitating online shopping in our day-to-day life. But this is not the only type of online commerce transaction between two parties. There is entirely another type of ecommerce termed as B2B (business-to-business), designed specifically for online selling and buying between businesses. Salesforce B2B commerce equips businesses to offer account centric unique and seamless shopping experience for their business customers in each step of their shopping journey.
Business buyers make online orders worth millions of dollars and for thousands of products. For such transactions, they expect options and features matching their business needs available to them. As listed below, Salesforce B2B commerce offers many such functionalities and features optimizing day-to-day transactions between business customers and sellers.
Salesforce B2B commerce Features
- User specific authenticated sites.
- Shopping cart catering hundreds of products per transaction.
- Custom themes providing a unique shopping experience.
- Account specific Custom catalogs
- Negotiated pricing.
- Complex shipping options allowing multiple off-loading locations and dates.
- Multiple payment options like purchase orders, credits cards and automated clearing house (ACH).
Salesforce B2B commerce integrates seamlessly with CRM allowing data sharing and transparency in real time that helps improving customer satisfaction as well as boosting productivity and profitability.
B2B commerce success is based on the following four key aspects
User Experience
Commerce Insight
Order Management
Reports and Analytics
1. User Experience
In B2B ecommerce, customers expect personalized shopping experience as each business has different requirements and preferences. B2B Experience Management provides users the ability to modify the design, create new pages and change product search rules based on accounts.
2. Commerce Engine
Data is the key element in providing a personalized experience. The Commerce engine is responsible for organizing product, price, campaigns and promotions data relevant to the account in real time. Product and Pricing managers feed promotions and contracted prices in the Commerce engine based on users.
3. Order Management
Order management drives the checkout process and posts order actions. Based on account requirements order management process can be configured to be simple or a complex one. For example, new customers can purchase only up to a certain amount in contrast to purchasers with past credit history etc. It also allows tracking orders and searches outcomes from previous purchases.
4. Reporting and Analytics
B2B commerce provides a 360-degree view of business customers under a single dashboard. By utilizing these insights, businesses can get leads and opportunities as well as improved customer success and satisfaction.
The seamless interconnectivity and transparency of data across Salesforce B to B Commerce and their CRM system is empowering all of the key aspects as discussed above, also the decisive factor when brands are opting for B to B Commerce.
Key Benefits of CRM and B2B Integrations
Sellers Benefits:
- Based on the account, able to offer Specific pricing and products.
- Seamless Online coordination and collaboration.
- Real-time view of activities related to individual accounts (orders, opportunities, etc.)
Buyers Benefits
- Accurate pricing, promotions and shipment costs.
- Online communication with sellers.
- Customized layout and search filters are available to facilitate their buying process.
- Have the convenience of placing Orders for multiple destinations and dates.
Get your Business-to-Business Transactions More Flexible and Productive.
Experts from Royal Cyber can help your business in the implementation of Salesforce B2B Commerce and its Integration with CRM. We have extensive knowledge and experience in configuration, customization and integration of these products, to translate your ecommerce business strategies into the seamless and personalized shopping experience for your business customers. We offer account centric features and options meeting their business specific needs as well as enabling you to take timely actions maximizing your ROI by having transparency to data and process in real time.
For more information, check the below URL:
https://www.royalcyber.com/technologies/demandware
