SAP Upscale Commerce and the Future of m-Commerce

April 26, 2021

Written by Neha Madiya

Lead Technical Content Writer

Today, most customers do their shopping online from their phones. Reports project that m-Commerce (the new term for mobile shopping) will account for 68% of sales in 2022.

Google is also pushing websites toward mobile-first design by programming its Search Engine Results Page (SERP) to prioritize mobile versions of pages in its rankings.

Is Responsive Design Enough?

If you have a mobile-friendly site, that's a significant first step, but don’t stop there. Responsive design does not always make for enjoyable mobile browsing. Mobile-friendly online stores that are built for desktop-use first often appear squished on mobile browsers.

That squishiness often makes for uncomfortable and challenging maneuverability, leading to decreased shopping time and greater cart abandonment.

Now’s the time to create a hassle-free mobile shopping experience with a platform solution centered around m-commerce. The quality of your customer experience will make or break your business. The more you satisfy customers, the greater loyalty you'll receive from customers.

SAP Upscale Commerce and the Future of m-Commerce

What is Upscale Commerce?

Upscale Commerce is SAP’s Customer Experience solution designed specifically for retail and direct-to-customer businesses (a.k.a. B2C companies.)

Upscale Commerce designs each mobile experience differently by automatically optimizing native experiences for each device type.

SAP Upscale Commerce

Upscale Commerce Development Time

Is developing a mobile-first store a complex project? It doesn’t have to be. With SAP’s Upscale Commerce solution, you can build a storefront quickly and effectively.

SAP’s Upscale Commerce is a SaaS (Software as a Service) product with artificial intelligence capability. Easy drag-and-drop configurations allow businesses to develop online stores quickly without fumbling around with code. There's no need for lengthy development periods and longer financial commitments by eliminating the time-consuming code development.

Who is SAP Upscale Commerce for?

Those looking to launch quickly: SAP Upscale Commerce offers customers a quick-build and deploy, mobile-first solution without the added features and extensibility available through the complete SAP Commerce Cloud suite.
Those looking to expand and grow: Through flexible and scalable software, Upscale Commerce can be developed for commerce platforms in a matter of days, not months, and maintained with very minimal effort and cost. This solution is also perfect for launching a new product line or for testing a new market.

Those looking to go digital: Speed to market is the greatest factor for competition in business. SAP designed Upscale Commerce to benefit especially those most impacted by digital transformation by quickly providing the tools, like drag-and-drop capability, to solve their transformation challenges.

When adding templates to your experience, you can select individual templates or one of the starter stores. A starter store provides a predefined set of templates for a specific purpose. Businesses can start with the commerce starter store, which gives customers everything needed to discover products and place an order.

For example, you can select one of the starter stores or an individual template based on your business needs.

You can then click on the templates to display the list of components. You can configure different aspects of the component, such as its display, layout, and behavior, depending on the type of component.

Key Benefits of Upscale Commerce Solution

Embedded Artificial Intelligence

SAP Upscale Commerce automatically learns what drives sales and profits. The AI-powered personal storefront dynamically optimizes the product assortment for each visitor. It allows customers to enjoy uniquely engaging shopping experiences while maximizing profitability and sales for the brand or retailer. Continuous, automatic learning from every interaction undoubtedly helps retailers to maximize their profit.

Channel-less

Buyers want authentic, personalized experiences that are seamless across channels. Upscale delivers dynamic sets of contextual experiences to maximize profit. Instead of the traditional category trees presented to all customers alike, Upscale provides tools to display tailored sets for each customer, thereby showcasing the most profitable categories based on their preferences.

Flexibility

Upscale is fully API-driven so that you can build your own experience layer on top of the Upscale APIs and microservices. You can choose to either develop and deploy the solution as a standalone solution or deploy it as an extension of the existing Commerce Cloud solution.

Continuity Commerce

Auto-replenishments and reorder capabilities are crucial factors in conversion. Upscale has a built-in predictive continuity engine that helps businesses to drive profitability via recurring revenue. Reorder alerts are sent to consumers to replenish products with 1-click.

Drag & Drop Design

Upscale has drag and drop tools, making it very easy and quick to set up the new commerce store without code.

“Now’s the time to create a hassle-free mobile shopping experience with a platform solution centered around m-commerce. The quality of your customer experience will make or break your business.“

@RoyalCyberUSA @RoyalCyberKSA #SAPUpscaleCommerce
Click To Tweet

How to Get Started with Upscale Commerce

Our SAP Commerce Cloud advisors make getting started easy. We’ll help you:

Test your commerce store quickly and cost-effectively, with no coding.
Create a mobile-first app-like experience for a browser.
Design a beautiful store experience that’s connected to your back office.
Integrate distributed order management in a channel-less commerce approach and provide a personalized, seamless experience
Help you build intuitive commerce stores and deploy them instantly with a click of a button.

Digital Transformation for OMEGA Engineering with SAP Commerce Cloud

Moving from Legacy Platform
Simplified customer shopping experience
Run business processes smoothly with less manual intervention

See how Royal Cyber helped OMEGA Engineering reach their goals with their fully automated digital transformation project

Download Case Study