The recent announcement by Magento to integrate with the Amazon Marketplace platform is undoubtedly a step in the right direction. Earlier, merchants used to rely on 3rd party extensions to add the marketplace functionality. This could change going forward as Magento has built its direct integration into the Amazon marketplace.
This is an impressive move for Magento to address the eCommerce businesses requirements and Amazon is clearly a platform that cannot be ignored. This integration will enable merchants to manage inventory on the marketplace from their Magento platform. This will also make it simple for multichannel retailers to use the marketplace as part of their Omni-channel strategy.
This enhanced capability from Magento helps merchants simplify the listing process, and measure the value gained from this important channel. Customers want to buy where and when it’s most convenient for them. There is a huge enthusiasm and desire from Magento merchants to make marketplaces a part of their holistic sales channel approach. This integration with Amazon Marketplace capability is now into the core platform and provides a powerful toolset to drive results in channels like Amazon.
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