Innovative Customer Engagement Models are Key to Success in Ecommerce
Shop till you drop, anyone?
Shop till you drop, anyone? With the enticing world of e-commerce, there’s no stopping today’s customers. Worldwide e-commerce sales are projected to reach $4.8 trillion by 2021!
Today's e-commerce websites need to work with outstanding agility and seamless efficiency if brands want consumers to remain involved throughout the search and purchase process. The complexity of the digital trading platform continues to rise owing to continual modifications in product offerings and functionality, delivery of technology, and pricing models.
E-commerce Differentiators
Competitors in ecommerce now need to distinguish themselves with superior user experience and marketing strategies that both increase awareness of the brand and engage clients. For example, as per recent reports on the fashion industry, nearly half of all online purchases are influenced by social media. This trend is expected only to strengthen with the exponential growth of social media consumption and the effect of influencers on consumers.
Running retargeting campaigns through social media is a good marketing strategy to help your products' visibility reach potential customers and increase conversion rate. By targeted social media ads, you would be able to drive more traffic to your store.
Using an effective communication channel can help your business grow by engaging with customers and giving immediate responses. Chatbots are one of those channels that assist in quick and straightforward responses. You can also use chatbots to promote exclusive coupons or promotions you have, answer questions about returns and refund policies, and to promote your selling promises like free shipping, etc.
As per Gartner, upcoming trends in digital commerce include AI and voice-enabled e-commerce, an increase in subscription services, a rise in digital ecosystem plays, etc. Many e-commerce companies already use AI to comprehend their clients better, create fresh leads, and provide an improved customer experience. By using AI and machine learning, businesses can learn what products do better at certain times. Companies can increase their upselling by learning the buying pattern of their customers. By using AI and machine process, they can supercharge this process by knowing which products to advertise.
Create Experiences, Not Just Products
When designing or revamping their e-commerce websites, brands can't underestimate the importance of user experience. It’s not just about selling products, but also selling experiences. Customers are expecting more and more personalized content and services. Personalization is the delivery of tailored content and experiences across every point of the customer journey. Your e-commerce website should be capable of providing the right content to the right customer through the right channel. Personalization is now a key component of what it means to be a successful business.
The e-commerce world is always changing, so businesses should make sure they follow and implement the most exciting trends. It could push their business to the next level and even save them some money!
