Better Buying Decisions with Product Recommendation Engine
Written by Shamshad Azam
Manager - Business Analyst at Royal Cyber
What is Product Recommendation?
In this digital era, customers have access to every product to buy by having so many options. Did you ever think, the decision-making factors behind those purchases? It's simple either they need that product, or they saw that product somewhere. Multiple options are available in the market with the number of brands, number of sellers, number of websites, and so on. And if customers go and type the product, they will get limitless of results for one product. The question stands still what the decision-making factor is? The first answer would be a recommendation by a friend, family, or colleague. So clearly, Product Recommendation plays an important role in every eCommerce site to get more traffic and happy customer experience.
Personalized recommendations help customers discover products of interest when there is a big selection list. Only a minority of online retailers use recommendation systems—but many of those that do report sales increases of 10% or more, as well as higher customer engagement and loyalty.
What can Royal Cyber Product Recommendations Solution do for your Business?
Royal Cyber came up with the AI-based Product recommendations, which can multiply profits. Unfortunately, several eCommerce companies install a simple plugin and leave it. The truth is that not all recommendations are the same.
Product recommendations bring in 31% of eCommerce revenues. On average, customers see 12% of their sales attributed to our product recommendation product.
“Talk to me when I’m in shopping mode.”
As customers engage with your site, your system needs to talk to them while they are shopping. Our AI-based product recommendation engine understands what types of products customers are interested in and supply more personalized suggestions.
This product recommendation tool gives businesses the power to use client behavior to optimize their customer service efforts and, at the same time, increase the potential ROI of the marketing efforts. Predictive recommendations help retailers deliver the shopper with the right offer at the right time every time, resulting in a conversion.
“A study by Barilliance suggests that up to 31% of eCommerce site revenue is generated from personalized product recommendations, and McKinsey reports that as much as 35% of Amazon’s revenue is generated by its recommendation engine.”
Our Product Recommendations Features
- Personalized Recommendations
- Understanding and capturing customer actions within the system and provide personalized recommendations.
- Automatic Cross-Sell and Up-Sell
- Using a collection of data mining algorithms to find and predict the likelihood of future cross-selling and up-selling opportunities.
- Recommend Top Sellers Based on Categories
- Bringing the bestsellers or popular products per category and recommend those products to the customers.
- Frequently Bought Together
- Help customers by providing recommendations for accessories along with the base product.
Benefits of Implementing a Product Recommendation System
Boosting Sales: As such, our Royal Cyber product recommendation tool is one of the most successful tools to bring in quality experience to your customers. With this AI-based solution, businesses can significantly boost sales, revenues, click-through-rates, conversions, and other important metrics.
Positive User Experience: Personalization of product or content recommendations to a user’s preferences creates a positive effect on user experience. This tool from Royal Cyber has the ability to make all key challenges like customer satisfaction, loyalty, brand affinity, etc. for business to measure success metrics.
Higher AOV: This solution has proven the ability to not only get happy customer experience but also making every order as high value based on the recommendations provided to the customers.
Less Time to Market: Our SMEs from Royal Cyber made this solution not only easy to configure but very less time consuming and minimal efforts to make this powerful Product recommendation solution a key factor for your business success.
Use Case: Before implementing Product Recommendation by Royal Cyber
After implementing Product Recommendation by Royal Cyber
Summary
Product recommendation is a vital part of electronic commerce. At Royal Cyber ,we can help you choose and implement a perfect recommendation. But beyond that, the real impact of the recommendation engine tool is that it supports the relationships between businesses and their customers. When businesses can show their clients just how important they are, sales are sure to follow. For more information, you can email us at [email protected] or visit www.royalcyber.com
1 Comment
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