Chatbot is the latest buzzword in the eCommerce ecosystem. The popularity of Chatbots or AI- based Conversational UI has significantly surged over the past few years. But what might be the reason of such growth? Why are they being so widely embraced? The reasons are very simple:
A Chatbot is nothing but an app that supports business teams to reach a wider audience base. Adoption of this amazing technology helps businesses to save a lot of money which would have been spent in the traditional way of interaction with the clients. With innovation of Chatbots, you no longer need to install and maintain a chat interface on your website. They can easily be placed in places such as – Facebook Messenger, Skype, WhatsApp, Slack, or on your own website. These Chatbots can transform your business as they’re driving customer engagement, marketing, sales, and support.
In current scenario of artificial intelligence, bots are way ahead of live chat and virtual assistant services; and are all set to replace them. Some elements make them a practical alternative to current live chat services.
At this time, most Chatbots attempt to mirror the chat app patterns. It is a practical path to the engaging conversations like humans, we are used to talking with other humans in an open-ended conversation style, and where both parties are involved to converse.
As a natural language comprehension, we expect a digital service to be able to involve with us at the same level, getting the most important bits of the conversation to figure out what we are looking for, then delivering a logical response promptly.
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While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating live chat into your CX strategy will be a game changer.